Pay-As-You-Grow Pricing for Websites Access Optimization – with Citrix NetScaler

Citrix announced the groundbreaking new “Pay-as-You-Grow” pricing for its Citrix® NetScaler® line of application acceleration, load balancing and web security appliances. Most networking systems require expensive hardware replacements to expand capacity and functionality, which often forces customers to over provision and pay for more than they need at any given time. The new Pay-as-You-Grow pricing from Citrix breaks this dependency, enabling customers to buy only what they need today, knowing they can easily scale up their network as demand grows with a simple software license upgrade. The flexible pricing applies to both high-performance NetScaler® MPX™ hardware appliances as well as the new software-based NetScaler® VPX™ virtual appliances. Instead of making purchase decisions based on unreliable traffic growth projections, NetScaler customers can now purchase a networking solution that meets near-term performance and capacity requirements, with the confidence that they can easily and quickly scale in the future without costly hardware replacements. The new licensing flexibility makes NetScaler an ideal complement to server virtualization, enabling customers to scale overall datacenter capacity in the most efficient way possible.

This same reliability upon scaling infrastructure applies in the enterprise, where traffic demands fluctuate continuously.

“Forecasting datacenter capacity requirements is a tricky proposition for any large company, especially as enterprise networking needs become more dynamic,” said Zeeshan Sabir, director of information technology at Qualcomm Incorporated. “Citrix NetScaler Pay-as-You-Grow pricing offers some compelling new cost efficiencies that can help simplify the hardware provisioning process.”

“With IT budget growth remaining constrained in the face of macroeconomic uncertainty, any development that will provide greater investment protection is welcomed by customers,” said Cindy Borovick, IDC. “Unlocking networking performance with a license upgrade takes a benefit once reserved for software products, and applies it to a strategic portion of the networking market.”

In addition to providing investment protection for enterprise customers, NetScaler Pay-as-You-Grow pricing is particularly well suited to cloud computing environments. It enables cloud providers to quickly and affordably expand their infrastructure as performance and capacity requirements dictate, without incurring the heavy fixed costs and service interruptions of hardware upgrades. The unique combination of high-performance Citrix NetScaler MPX hardware appliances and software-based NetScaler VPX virtual appliances enables cloud providers to build a highly flexible infrastructure that can meet the application delivery needs of a single cloud tenant while maximizing the performance and scalability of the entire infrastructure.

“Enterprise cloud deployments require solutions that align to both the financial and technology priorities of the CIO. As a result, we have engineered infrastructure management and hosting services that align with these economics and is a strategic reason why many enterprises and government agencies have chosen Carpathia Hosting,” said Jon Greaves, chief technology officer at Carpathia Hosting. “With Citrix NetScaler Pay-as-You-Grow, our customers can take advantage of Citrix investment protection as we offer elastic scaling of our complex application and network managed services with an on-demand, simple license upgrade. It is one of the key reasons why we chose Citrix NetScaler over other vendors.”

“The benefits of the NetScaler Pay-as-You-Grow pricing model are especially resonant in today’s challenging economic environment where investment protection is essential in managing tight IT budgets,” said Klaus Oestermann, group vice president and general manager of the NetScaler Product Group at Citrix. “The flexibility and seamless scalability with this adaptable licensing fundamentally changes how companies plan for network capacity and purchase application networking solutions.”

Pricing and Availability
The Pay-as-You-Grow pricing is available today for all NetScaler VPX virtual appliances, as well as for the NetScaler MPX 7500, MPX 9500, MPX 10500 and MPX 12500 hardware appliances. Customers can purchase upgrade licenses through any authorized Citrix Solution Advisor.